New presidential campaign ads hit battleground airwaves heading into the weekend

 Vice President Kamala Harris, former President Donald Trump, and their respective allies are unleashing a flood of new campaign ads heading into the weekend as the candidates fan out to battleground states and they press their message on the airwaves.

Harris ads: On Friday, Harris’ campaign went up with a series of TV ads focused on the economy and tailored to the critical battlegrounds, containing the same narration and messaging, but with images of different cities and local landmarks.

The ad features Harris making her economic pitch. Her appearance in it reflects a concerted effort by the campaign to put the candidate in front of the camera, often narrating.

The ads began airing in Pennsylvania, Michigan, Wisconsin, Georgia — and one is even tailored to Nebraska, where Democrats are hoping to secure one of the states’ up-for-grabs electoral votes. The ads come as Harris is set to hold several campaign events in Pennsylvania today.

The Harris campaign is also up with its first ad featuring clips from Tuesday’s debate, highlighting the moment that Trump was pressed on his abortion policy.

Trump ads: Countering those efforts, the Trump campaign and its allies have also launched a series of new ads heading into the weekend, leaning into an anti-Harris messaging campaign that has been increasingly focused on the economy.

On Friday, the Trump campaign launched its latest ad slamming Harris and the Biden administration for inflation. It follows a new ad in Pennsylvania that the Trump campaign launched on Thursday about fracking.

The pair of new ads from the Trump campaign, both focused on key economic issues, reflect an evolving messaging approach. While Trump and his allies have consistently criticized all aspects of the Biden-Harris administration record, the emphasis lately has been on the economy as opposed to immigration and crime.