Think your child could be the next Gerber baby? Enter 2023 contest for a chance at $25,000

Let the cuteness pour in!

Gerber is searching for its next "spokesbaby" to serve as this year's Gerber ambassador.

The childhood nutrition company opened its yearly photo searchcontest Wednesday kicking off the program’s 13-year anniversary.

For the first time ever, Gerber announced, it is asking parents to also provide their own childhood photos "as a throwback to their Gerber Baby days," along with photos of their little one.

“This year’s program honors the full-circle journey from baby to parent in a fun way, uniquely connecting parents with their little ones,” Angela Madlangbayan, vice president of marketing at Gerber, said in a news release. “Each year we are blown away by all the submissions and look forward to supporting parents and caregivers who are nurturing this next generation. 

Here's how to enter the Gerber baby contest

Parents and guardians can submit photos and videos of their tyke up to 4 years old for a chance at their child winning the 2023 title. A $25,000 cash prize is also included.

Judges will choose this year's Gerber baby based on criteria including appearance and consistency with Gerber's heritage.

In addition to money and the coveted 2023 title, this year’s prize package includes the opportunity to be featured on Gerber’s social media channels and marketing campaigns throughout the year, a new wardrobe from Gerber Childrenswear, a year’s supply of Gerber products, and other prizes.

"Whether your baby looks just like you or you have a hilarious throwback image of yourself as a baby to share, Gerber wants to see pictures of both parent and child and hear more about your story," the release continues.

Parents who apply are encouraged to share their submissions on social media with #GerberBabyThrowback for a chance to win additional prizes from Nespresso, Little Tikes and more.

The photo search contest ends June 10.

For more information visit photosearch.gerber.com.

Natalie Neysa Alund covers breaking and trending news for USA TODAY. Reach her at nalund@usatoday.com and follow her on Twitter @nataliealund.