Popular children's pillow is urgently pulled from the shelves amid fears it could cause kids to choke to DEATH

• The Junior Formr Memory Foam Pillow has been urgently pulled from the shelves
• A product defect could result in a zip splitting and foam filling exploding out 
• Regulators are concerned it could pose a choking hazard for young children 

Safety regulators have urgently pulled a popular children's pillow from store shelves over fears it could cause young kids to choke.

The 'Junior Formr Memory Foam' Pillow sold at Lincraft Australia has been labelled defective by the Australian Competition and Consumer Commission.

The defect could result in a zip splitting, exposing the foam filling which could pose a choking or suffocation hazard for young children.  

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The 'Junior Formr Memory Foam' Pillow sold at Lindcraft Austalia has been labelled defective by the Australian Competition and Consumer Commission

Affected products include the barcode 30457669 that was sold nationally and internationally through Lincraft stores from April 13 to May 6.

Customers are being urged to stop using the product immediately and return it to the place of purchase for a full refund. 

For more information, consumers can contact Lincraft Australia on 1300 546 272 or on customers@lincraft.com.au

Affected products include the barcode 30457669 and was sold nati onally and internationally through Lincraft stores from April 13 to May 6